The Masskara Festival is a colorful and enthusiastic celebration of Bacolonons’ happiness, persistence, and strong spirit. It is an enthralling combination of art, culture, and tradition that has received international recognition. Every year, during the fourth weekend of October, the festival is hosted in the "City of Smiles," Bacolod.

Participants wear colorful masks, generally with smiling faces, to represent the unwavering optimism of the people of Bacolod in the face of misfortune. The event is an extravagant display of street dance, parades, live music, and vivid costumes that reflect the city's joyful and inviting environment. Visitors from all over the world flock to Masskara to partake in the celebrations, immerse themselves in Filipino culture, and enjoy the great hospitality that Bacolod is known for.

Amaia Land, a subsidiary of Ayala Land that is committed to providing affordable and quality housing, is thrilled to join the celebration of the Masskara Festival 2023 where they offer a range of exciting activities to engage both locals and visitors.

Join and explore Amaia's Model Unit Viewing from October 18 to October 22 at the Amaia Showroom, Ground Floor, Ayala Malls Capitol Central. Step into a well-designed and fully-furnished model unit, providing a firsthand experience of the exceptional quality that Amaia homes offer.

Amaia's Mini Open House is an opportunity to get a closer look at their properties, speak with their knowledgeable team, and learn about the benefits of becoming an Amaia homeowner. It is a great opportunity to explore their wide range of housing options and discover the perfect home for you. Visit the Amaia Event Test at San Juan St. Brgy. 8 Bacolod City, Negros Occidental on October 21.

Tripping Day is also open to locals and visitors on October 21 to experience the charm and the welcoming community that Bacolod has to offer. Guided tours and visits to Amaia properties will be available, allowing you to see your potential future home in its beautiful neighborhood context.

Fun and rewards await with the Amaia Click, Share and Win: Photo Contest. To participate, simply like and follow Amaia Steps Two Capitol Central & Amaia Scapes North Point Facebook official pages. Visit the Amaia Steps Capitol Central Mural in front of Ayala Mall Capitol Central during the contest period (October 19-22), take a photo with it, and post using the official hashtag #AmaiaMasskara2023 on Facebook where three lucky winners will receive P2,000 worth of GCash on October 25.

Masskara Festival is a celebration of joy, and Amaia Land is honored to contribute to the merriment. Their array of activities, from model unit viewings to the photo contest, promises to add an extra layer of enjoyment to the festivities. If you're in the City of Smiles during the festival, don’t forget to take part in the events Amaia has to offer. It is an experience that combines the rich traditions of Masskara with the opportunity to find your dream home that you wouldn’t want to miss.