The official Facebook page of Amaia Land recently won the Silver Anvil Award at the 58th Anvil Awards for Public Relations Tool under the Multimedia, Social Media Tool category. This recognition is a testament to the dedication of the company to effectively communicate with its audience and provide valuable information to the public.

The Anvil Awards are considered to be the symbol of excellence in public relations in the Philippines. Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards aims to recognize outstanding public relations programs and tools that have made a significant impact on society.

Winning a Silver Anvil Award is a significant achievement for Amaia Land as it recognizes the efforts of the company in using social media as a tool for effective communication. Through its official Facebook page, Amaia Land has been able to engage with its audience, provide information about its projects, and respond to inquiries from the public. The team ensures that the online presence of Amaia is always active, informative, and engaging.

Rather than flooding its Facebook pages with numerous posts each day, which others may be doing, Amaia has purposely limited its Facebook posts to a more manageable number, as it believes in quality over quantity. We ensure that posts are visually appealing, featuring people, greenery, and lifestyles, and not just solid buildings. Amaia has conducted a partnership with Home Buddies through a post contest, that resulted in higher leads and engagement. The company consciously invokes a visible call to action in posts that create an urgency to drive users to take action.

Amaia Land’s official Facebook Page has become a hub for its community, providing not only information simply about its projects but also its features that the market would most probably not be aware of. For instance, it has highlighted the sustainability features of Amaia’s projects which would benefit the buyers. The seasonality of the posts captures and matches the mood of the general public during that particular month. One example is Amaia’s early Christmas-themed post last October 2021, which happened to garner the highest engagement rate. This was made possible through a giveaway activity. Amaia also includes invitational elements such as FB announcements on its free webinars, special offers, promos, and limited-time discounts.

Its content is catered to the young and socially active market that Amaia has been targeting. The strategy of Amaia has been to provide posts that our target market, working-class Filipinos, could most relate to. Specifically, Amaia made the posts informational, seasonal, and invitational to grab the attention of those browsing the site. By maintaining an active presence on social media, Amaia Land has been able to build a strong relationship with its audience. This makes it easier to connect with people and receive valuable feedback. The page garnered a large reach and following. It continues to generate a significant amount of reservation sales from Facebook.

Amaia’s Facebook page has over 958k likes. The top 5 posts alone on Amaia’s Facebook page have generated a combined 1.24 million impressions, a reach of over 811,000, and over 804,000 engagements. The 61% engagement rate of these 5 posts is much higher than the industry standard of 1-2%. More importantly, Facebook has been a significant source of sales for Amaia and has generated over P500 million in reservation sales this 2022.

Amaia sees the success of the company on social media as a testament to the power of digital communication in today’s world. With millions of people using social media every day, it has become a crucial tool for businesses to connect with their audience and provide value to their customers. The official Facebook page of Amaia proves itself as a great example of how businesses can leverage social media to build a strong online presence and establish a deeper connection with their audience.