For many years, Amaia has been a reputable and trusted housing developer in the Philippines, known for creating affordable and high-quality homes for Filipinos. They are committed to providing the best possible living experience for their residents. On the other hand, TikTok is a social media platform that has become immensely popular among younger generations since its launch in 2016, with over one billion active users worldwide. The app is famous for its short-form videos featuring music, dance, and humor. It has been used by creators worldwide to showcase their talents and connect with others. This article delves into how Amaia is leveraging the popularity of TikTok to expand their reach and promote their brand to a broader audience.

Amaia aims to construct homes that are not only comfortable and functional but also environmentally sustainable thereby establishing themselves as the foremost community developer in the affordable housing sector. Their values of professionalism, excellence, and integrity are evident in all stages of their projects, from planning to construction. Amaia has successfully executed several projects including condominiums (Steps and Skies), townhouses (Series), and house and lot (Scapes) developments across the country. Their commitment to excellence has been acknowledged through various awards such as being named the Best Affordable Condo by Lamudi in 2018 and winning the Best Affordable Condo Development in Metro Manila at the Dot Property Awards Philippines in 2020.

The company acknowledges the significance of reaching a wider audience and developing a strong community around their brand. In light of the emergence of social media platforms such as TikTok, Amaia saw an opportunity to connect with younger generations and showcase their brand through a whole new lens. By joining TikTok, Amaia can create appealing and enjoyable content that exhibits their properties and emphasizes their dedication to delivering quality and affordable homes for Filipinos. Through this platform, Amaia can also heighten their brand recognition and establish a community of followers who are intrigued by their developments and the latest trends in the housing industry.

With over a billion active users on TikTok, Amaia can reach a vast number of people who may not have been familiar with their brand before. By creating engaging and informative content, Amaia can also educate potential homebuyers on the trends and developments in real estate, as well as showcase the features and benefits of their properties.

Amaia officially launches their TikTok account on April 1.
The page showcases some of their most exciting projects in the Philippines. You can now check out their latest posts here: @amaialandofficial

The debut of Amaia on TikTok is a big step forward for the organization. With the growing number of Filipinos using social media channels like TikTok to seek information and amusement, Amaia's existence on the platform is a clever and tactical decision that could have a major impact on the housing industry.